Folding in Newspaper Printing

What Does Folding Mean in Newspaper Printing?

A fold is a deliberate crease in the paper that significantly affects the layout and handling of printed products such as newspapers, brochures, and flyers. In newspaper printing, folding plays a crucial role, as it largely determines the structure, appearance, and usability of the newspaper.

Advantages of Folding in Newspaper Printing

• Structure and Layout: Targeted folding clearly structures the content of a newspaper or flyer. This helps make layouts clearer and easier to follow. Headlines, articles, images, and ads can be positioned on the front page to instantly catch the reader’s eye and be easily accessible.
• Space-Saving and Handling: A well-folded print product is more compact and easier to handle. This is especially useful for newspapers that are often read while travelling. The right type of fold allows for a large amount of information to be presented compactly without appearing cluttered.
• Visual Impact and Aesthetics: Folding also enhances visual appeal. A lead image or headline can spark interest and encourage the reader to pick up the newspaper and flip through it from top to bottom.